magistrska naloga
Staša Mrhar (Author), Dragan Kesič (Mentor)

Abstract

Vpliv strategije ekološkega marketinškega komuniciranja na odločitve potrošnikov - v izbranem podjetju

Keywords

varstvo okolja;ekologija;trženje;komuniciranje;strategije;podjetja;potrošniki;Si.mobil;

Data

Language: Slovenian
Year of publishing:
Source: Koper
Typology: 2.11 - Undergraduate Thesis
Organization: UP FM - Faculty of Management Koper
Publisher: [S. Mrhar]
UDC: 366.1:502/504(043.2)
COBISS: 1537618372 Link will open in a new window
Views: 2403
Downloads: 159
Average score: 0 (0 votes)
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Other data

Secondary language: English
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. na Primorskem, Fak. za management
Pages: XI, 79 str. + pril.
ID: 9058185