Prikrito oglaševanje in novinarstvo v zdravstvenih revijah

diplomsko delo

Ronja Knap (Author), Marko Ivanišin (Mentor), Tina Tomažič (Co-mentor)

Abstract

Prikrito oglaševanje zajema tista sporočila, ki so sicer oglaševalska, vendar so označena kot novinarski prispevek ali pa bralcu/gledalcu/poslušalcu niso razpoznavna kot oglasi. Prikrito oglaševanje je še posebej aktualno v zdravstvenem novinarstvu, ki zagotavlja novice o osebnem in javnem zdravju, saj je farmacevtska industrija pregovorno med »najmočnejšimi«. V prvem delu diplomske naloge sem definirala novinarstvo, prikrito oglaševanje in zdravstveno novinarstvo. V drugem delu sem analizirala novinarske prispevke in prikrito oglaševanje v dveh zelo branih slovenskih zdravstvenih revijah in ugotovila, da se primeri prikritega oglaševanja pojavljajo količinsko v obeh približno enako, so pa opazne razlike v »kakovosti prikrivanja«, sicer pa tudi v količini oglasov v obeh revijah.

Keywords

novinarstvo;oglaševanje;prikrito oglaševanje;zdravstvene revije;

Data

Language:	Slovenian
Year of publishing:	2014
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	R. Knap
UDC:	659.19:070:61(043.2)
COBISS:	18493462
Views:	962
Downloads:	87
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	COVERT ADVERTISING AND JOURNALISM IN HEALTH MAGAZINES
Secondary abstract:	Covert advertising includes those messages, which are advertising, but are marked as journalistic article, or to the reader / viewer / listener not recognizable as advertisements. Covert advertising is especially important in health journalism, which provides news on personal and public health, because the pharmaceutical industry is proverbial among the "strongest". In the first part of the thesis I defined journalism, covert advertising and medical journalism. In the second part, I analyzed the journalistic articles and covert advertising in two very popular Slovenian health magazines and found that cases of covert advertising are appearing in both roughly the same , but there are noticeable differences in the "quality of concealment", but otherwise also amount of ads in both magazines.
Secondary keywords:	journalism;advertising;covert advertising;health journalism;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	V, 41 f.
ID:	9063620