diplomsko delo
Tilen Salkić (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

V našem diplomskem delu smo opredelili embalažo kot komunikacijski medij podjetja.Predstavili smo različne vrste embalaže in postopke izdelave, tiska in dodelave embalaže.V nadaljevanju nas je zanimal pomen vizualne podobe embalaže in njegov vpliv na komunikacijo s potrošnikom. Na podlagi teh teoretičnih temeljev smo nato analizirali konkurenčne embalaže v tržnem segmentu in prenovili obstoječo prodajno embalažo. Rezultat diplomskega dela je prenovljena vizualna podoba prodajne embalaže podjetja Bioles Horizont. V diplomskem delu je predstavljena prenovljena embalaža kock za podžig in nova embalaža za lesno volno.

Keywords

embalaža;vizualna podoba embalaže;oblikovanje embalaže;grafično oblikovanje;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: T. Salkić
UDC: 766:771.38(043.2)
COBISS: 19456278 Link will open in a new window
Views: 1155
Downloads: 207
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Other data

Secondary language: English
Secondary title: Packaging as an important communication medium of a company. Redesign of products packaging for the company Bioles Horizont
Secondary abstract: In our diploma thesis we define packaging as a communication medium of the company. Throughout our thesis we present different types of packaging and manufacturing procedures and what is more, different types of printing processes and special finishing techniques of the packaging. In the continuation, we are interested in the importance of the visual image of the packaging and its influence on communication with consumers. Based on these theoretical foundations we analyzed some of the competitive packaging in the market segment and we also tried to improve the old sales packaging.
Secondary keywords: packaging;visual image of packaging;packaging design;graphic design;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VIII, 92 str.
ID: 9119177