Jezik: | Slovenski jezik |
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Leto izida: | 2016 |
Tipologija: | 2.11 - Diplomsko delo |
Organizacija: | UM FERI - Fakulteta za elektrotehniko, računalništvo in informatiko |
Založnik: | T. Salkić |
UDK: | 766:771.38(043.2) |
COBISS: | 19456278 |
Št. ogledov: | 1155 |
Št. prenosov: | 207 |
Ocena: | 0 (0 glasov) |
Metapodatki: |
Sekundarni jezik: | Angleški jezik |
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Sekundarni naslov: | Packaging as an important communication medium of a company. Redesign of products packaging for the company Bioles Horizont |
Sekundarni povzetek: | In our diploma thesis we define packaging as a communication medium of the company. Throughout our thesis we present different types of packaging and manufacturing procedures and what is more, different types of printing processes and special finishing techniques of the packaging. In the continuation, we are interested in the importance of the visual image of the packaging and its influence on communication with consumers. Based on these theoretical foundations we analyzed some of the competitive packaging in the market segment and we also tried to improve the old sales packaging. |
Sekundarne ključne besede: | packaging;visual image of packaging;packaging design;graphic design; |
URN: | URN:SI:UM: |
Vrsta dela (COBISS): | Diplomsko delo |
Komentar na gradivo: | Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije |
Strani: | VIII, 92 str. |
ID: | 9119177 |