magistrsko delo
Marjana Slanc (Author), Barbara Čater (Mentor)

Abstract

Odnosi s ključnimi kupci in njihova zavezanost dobavitelju na medorganizacijskem trgu

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;gradbeništvo;trgovinsko podjetje;SBS trgovina;nakup;odločanje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Slanc]
UDC: 339.138
COBISS: 22695910 Link will open in a new window
Views: 674
Downloads: 117
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Relationships with key accounts and their commitment to suppliers in the business-to-business market
Secondary keywords: interorganizational systems;intercompany marketing;construction;commercial enterprise;SBS trgovina;purchasing;decision making;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 70, 52 str.
ID: 9124951