magistrsko delo
Matija Vodopivec (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Oblikovanje trženjske strategije podjetja AstraZeneca v Sloveniji

Keywords

farmacevtska industrija;industrijsko podjetje;Astra Zeneca;trženje;strategija trženja;poslovno komuniciranje;informacijska tehnologija;odnosi s strankami;analiza;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Vodopivec]
UDC: 339.138
COBISS: 22892262 Link will open in a new window
Views: 783
Downloads: 193
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂdevelopment of marketing strategy for the AstraZeneca Company in Slovenia
Secondary keywords: pharmaceutical industry;industrial enterprises;Astra Zeneca;marketing;marketing strategy;business communication;information technology;customer relationship;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 78, 2 str.
ID: 9125083