magistrsko delo
Dušan Skerbiš (Author), Barbara Čater (Mentor)

Abstract

Oblikovanje trženjske strategije športne blagovne znamke FZ Forza na slovenskem trgu

Keywords

trženje;šport;proizvodi;blagovne znamke;strategija trženja;poslovno komuniciranje;cena;konkurenca;

Data

Language: Slovenian
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [D. Skerbiš]
UDC: 339.138
COBISS: 22925542 Link will open in a new window
Views: 710
Downloads: 132
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: ǂThe ǂformulation of marketing strategy of sports brand FZ Forza on Slovenian market
Secondary keywords: marketing;sports;products;trademarks;marketing strategy;business communication;price;competition;
Type (COBISS): Master's thesis
Thesis comment: Univ. Ljubljana, Ekonomska fak.
Pages: II, 82, 23 str.
ID: 9125113