master's thesis
Milena Pagovska (Author), Irena Vida (Mentor)

Abstract

An analysis of consumer ethnocentrism and its sources and effects in Macedonia

Keywords

Makedonija;medkulturno delovanje;etnocentrizem;trženje;vedenje potrošnikov;odločanje;podatki;meritve;Macedonia;cross-cultural activities;ethnocentrism;marketing;consumer behaviour;decision making;data;measurements;

Data

Language: English
Year of publishing:
Source: Ljubljana
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Pagovska]
UDC: 339.13
COBISS: 22933990 Link will open in a new window
Views: 1088
Downloads: 240
Average score: 0 (0 votes)
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Other data

Secondary language: Unknown
Secondary title: Analiza etnocentrizma porabnikov, njegovi viri in učinki v Makedoniji
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 65, 27 str.
ID: 9125128
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