analiza primera
Alen Simonič (Author), Igor Perko (Mentor)

Abstract

Za diplomsko delo sem se odločil narediti spletno okolje (spletno stran), v kateri bom predstavil izdelke in storitve Vinogradništva in vinarstva Ivanuša. Slednji želijo s spletno prisotnostjo razširiti trg prodaje in pridobiti na svoji prepoznavnosti. Najprej bom opredelil teoretično osnovo spletnih strani, in sicer: izgled, izgradnja, aplikacije, uporaba, itd. Opredelil bom tudi marketinško prepoznavnost vinogradništva preko socialnih omrežij in izdelal reklamno spletno stran (Facebook). Na podlagi podatkov in informacij, ki jih bom pridobil na samem vinogradništvu bom sestavil spletno mesto s pomočjo programa WordPress. Po objavljeni spletni strani na Facebooku in lastnem gostovanju na lastni domeni, analiziral odzivnosti javnosti glede na spletno prisotnost Vinogradništva in vinarstva Ivanuša.

Keywords

internet;spletne strani;družbena omrežja;socialna omrežja;vinogradništvo;vinarstvo;prepoznavnost;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [A. Simonič]
UDC: 004.738.5:316.472.4
COBISS: 12264476 Link will open in a new window
Views: 1125
Downloads: 113
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Other data

Secondary language: English
Secondary title: ǂThe ǂuse of social media and multimedia to design a winegrower web presence
Secondary abstract: For my diploma thesis, I decided to make an online environment (website), which presents products and services in Viticulture and Enology Ivanuša. They want to expand their sales market and get recognition with a web presence. First, I will define the theoretical basis of websites, namely: appearance, construction, administration, use, etc. I will define the marketing of vine and it's growing visibility via social networks and create a promotional website (Facebook). On the basis of data and information that I will acquire at the viticulture, I will create a website using WordPress program. After publishing the website on Facebook and on its own hosting domain, I analysed of the response of the public in relation to the online presence of Viticulture and Enology Ivanuša.
Secondary keywords: Viticulture and Enology Ivanuša;WordPress;website;
URN: URN:SI:UM:
Type (COBISS): Final seminar paper
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 24 str.
ID: 9125200