diplomsko delo
Tjaša Ogorevc (Author), Borut Milfelner (Mentor)

Abstract

V diplomskem delu sta prikazana način in postopek izdelave marketinškega načrta podjetja DENTAL – MEDICAL d.o.o., ki spada pod trgovino na debelo s farmacevtskimi izdelki ter medicinskimi potrebščinami in materiali, sodi pa med mala podjetja. Glavna dejavnost podjetja je posredovanje blaga med proizvajalci na eni in trgovci na drobno oziroma velikimi odjemalci na drugi strani.

Keywords

načrtovanje marketinga;marketinško komuniciranje;izdelki;cene;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [T. Ogorevc]
UDC: 339.138(043.2)
COBISS: 12333340 Link will open in a new window
Views: 1433
Downloads: 324
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Other data

Secondary language: English
Secondary title: Marketing plan for the Dental - Medical d. o. o. company
Secondary abstract: This thesis presents the ways and the course of the marketing plan production for the company DENTAL – MEDICAL d.o.o. The company is wholesale of pharmaceutical products, medical utensils and materials and is a small business. The main activity of the company is brokering of goods between the manufacturers on one side and the retailers or large customers on the other side.
Secondary keywords: marketing plan;marketing communication;product;price;customers;suppliers;competition;market analysis;SWOT analysis;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: II, 49 str.
ID: 9136038
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