Prodaja v klicnem centru

diplomsko delo

Damir Prcić (Author), Bruno Završnik (Mentor)

Abstract

Moje diplomsko delo obravnava temo prodaje v klicnem centru. S tem je povezana tudi obdelava tematike komunikacije – kaj je komunikacija, kako komuniciramo ter kaj pomeni v poslovnem svetu. Opredelil bom tudi, kaj klicni center je, in njegove prednosti ter slabosti. Izvedel bom tudi praktično raziskavo, v kateri bom potrdil oziroma ovrgel hipotezi, in sicer da mora biti prodaja prek klicnega centra skrbno načrtovana s pomočjo primerne komunikacije in da so stranke že navajene na pomoč klicnega centra in kupovanja izdelkov prek le-tega.

Keywords

klicni centri;prodaja;komunikacija;zadovoljstvo;zadovoljstvo uporabnikov;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[D. Prcić]
UDC:	658.8(043.2)
COBISS:	12390684
Views:	735
Downloads:	146
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Sales in call center
Secondary abstract:	My diploma thesis deals with the sales in the call center. The topic is related to the communication - what is communication, how do we communicate, and what does communication mean in business. Further, I will define what is a call center, its strengths, and weaknesses. I will also carry out a practical research, in which I will prove or disprove the following hypotheses: the sales through call center should be carefully planned using suitable communication; and the customers are accustomed to the help of call center, as well as buying products through the call center.
Secondary keywords:	call center;sales;communication;satisfaction;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages:	I, 33 f.
ID:	9137711