Merjenje stališč do blagovnih znamk pomivalnih strojev
diplomsko delo
Abstract
Tržniki uporabljajo znanje in raziskave vedenja porabnikov večinoma za namene, ki so usmerjeni k določeni blagovni znamki (npr. gospodinjski aparat blagovne znamke Bosch) in kako motivirati porabnika k nakupni odločitvi za želeno blagovno znamko. Za uspešno premagovanje konkurence mora podjetje uporabljati inovativne pristope, ki pa jih lahko uspešno planira in izvede samo z dobrim poznavanjem potreb porabnikov in njihovih stališč. Cilj moje naloge je bil predstaviti problem vedenja porabnikov v današnjih časih in kako si z dobrim poznavanjem in upoštevanjem področja zelo pripomoremo k razvijanju pravih marketinških pristopov in aktivnosti.
Glavni cilj podjetja, ki ima v lasti blagovno znamko, je ta, da jo uspešno razvija in ji s celovitim pristopom povečuje vrednost in prepoznavnost. Za podjetja je tako ključnega pomena, da poznajo stališča svojih porabnikov, kakšna so njihova pričakovanja in ne nazadnje kakšno je njihovo zadovoljstvo z blagovno znamko.
Keywords
blagovne znamke;merjenje;vedenje porabnikov;pomivalni stroji;
Data
| Language: | Slovenian |
|---|---|
| Year of publishing: | 2016 |
| Typology: | 2.11 - Undergraduate Thesis |
| Organization: | UM EPF - Faculty of Economics and Business |
| Publisher: | [R. Dobovičnik] |
| UDC: | 658.626(043.2) |
| COBISS: |
12333596
|
| Views: | 924 |
| Downloads: | 107 |
| Average score: | 0 (0 votes) |
| Metadata: |
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Other data
| Secondary language: | English |
|---|---|
| Secondary title: | Measuring the attitudes toward brands of dishwashers |
| Secondary abstract: | Marketers use their knowledge and consumer research while being focused on specific brand (for instance Bosch dishwasher)and also how to motivate consumers into making buying decision. To succesfull tackle the competition companies must nowadays use innovative approaches, which will only be succesfull with carefull planning and excellent knowledge on consumer needs and their attitudes. Goal of my assignment was to present consumer behaviour in present time and hwo good knowldge of the consumer behaviour field can lead to developing the right marketing approach and activities. Main goal of a company that owns a brand is to succesfully develop the brand and by allround approach ,maximize its value and visibility. For company therefore is essential to know attitudes odf consumers, what are their expectancies and how pleased are they with companies brand. |
| Secondary keywords: | measuring attitude;consumer behaviour;brand;dishwasher; |
| URN: | URN:SI:UM: |
| Type (COBISS): | Undergraduate thesis |
| Thesis comment: | Univ. v Mariboru, Ekonomsko-poslovna fak. |
| Pages: | 55 str., IX str. pril. |
| ID: | 9139764 |
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