diplomsko delo
Marko Nipič (Author), Romana Korez-Vide (Mentor)

Abstract

Podjetje, ki načrtuje poslovanje na tujih trgih, se mora najprej seznaniti s splošno stabilnostjo makroekonomskega okolja izbranih držav. Eden izmed najbolj znanih in uporabnih pristopov k raziskovanju poslovnega okolja je PEST-analiza, s katero analiziramo makroekonomske dejavnike, ki mnogokrat vplivajo na uspešnost podjetja pri vstopanju na nepoznan trg. V diplomskem delu smo analizirali poslovno okolje ter deželna tveganja Mehike in Indonezije. V prvem delu smo predstavili pojem poslovnega okolja ter njegove sestavine, PEST-analizo ter pojem deželnega tveganja. V drugem delu smo se osredotočili na podrobnejšo analizo obeh držav in predstavili ekonomsko, politično, družbeno-kulturno in tehnološko okolje obeh držav ter njuna deželna tveganja. V zadnjem delu diplomskega dela smo primerjalno analizirali obe državi iz vidikov dimenzij poslovnega okolja ter deželnih tveganj. S pomočjo sekundarnih podatkov smo preverjali, ali Mehika zaradi svoje razvitejše industrije ponuja več poslovnih priložnosti kot Indonezija, in ali je vstop na indonezijski trg zaradi obsežnejše birokracije zahtevnejši kot vstop na mehiški trg.

Keywords

poslovno okolje;tuji trgi;deželno tveganje;primerjalna analiza;Mehika;Indonezija;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [M. Nipič]
UDC: 339.5(72:594)(043.2)
COBISS: 12467996 Link will open in a new window
Views: 1007
Downloads: 158
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Other data

Secondary language: English
Secondary title: ǂA ǂcomparative analysis of business environment and country risks of Mexico and Indonesia
Secondary abstract: A company that plans to enter a foreign market has to get acquainted with the general stability of the macroeconomic environment of the selected countries. One of the most well-known and useful approaches towards the research of business environment is PEST analysis, by which we analyze macroeconomic factors that many times influence the firm’s successfulness at entering the unknown market. In the diploma thesis we have analyzed business environment and country risks of Mexico and Indonesia. In the first part we have introduced the concept of business environment and its components, PEST analysis and the concept of country risk. In the second part we have focused to the detailed analysis of both countries and their country risks. In the last part of the diploma thesis, we have comparatively analyze both countries from the aspects of the dimensions of business environment and country risks. By means of the secondary data we have tested, whether Mexico due to its more developed industry offers more business opportunities than Indonesia, and whether the entry to the Indonesian market, due to the more extensive bureaucracy is more difficult than the entry to the Mexican market.
Secondary keywords: business environment;PEST analysis;country risk;Mexico;Indonesia;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: III, 47 str.
ID: 9140178