Celostna grafična podoba podjetja

od idejne zasnove do končne implementacije

Maja Kaučič (Author), Matjaž Duh (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Celostna grafična podoba je osrednje vizualno sredstvo podjetja, prek katerega to komunicira informacije o svoji identiteti, dosega prepoznavnost ter vzbuja želene vtise in občutke pri ciljnih skupinah. V teoretičnem delu diplomske naloge smo se posvetili osvetljevanju osnovnih pojmov: identiteta podjetja, celostna grafična podoba ter predstavili metode in postopke za njeno snovanje. Na temelju pridobljenih znanj smo v praktičnem delu izdelali celostno grafično podobo na primeru podjetja Črtica in druge zgodbe. S tem namenom smo analizirali izbrano podjetje, njegova okolja ter izluščili za nas relevantne metode in postopke, ki so nam pomagali do končnega izdelka. V sklepni fazi smo celostno grafično podobo implementirali v komunikacijska sredstva.

Keywords

celostna grafična podoba;grafično oblikovanje;vizualna komunikacija;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	M. Kaučič
UDC:	655.26(043.2)
COBISS:	19627798
Views:	3539
Downloads:	853
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	CORPORATE VISUAL IDENTITY: FROM INITIAL CONCEPT TO FINAL IMPLEMENTATION
Secondary abstract:	The visual identity is the central visual means of the company through which it communicates the information about its identity, reaches visibility and inspires desired impressions and feelings in target groups. The theoretical part of the graduation thesis focuses on shedding light on the basic concepts: company identity, visual identity and presentation methods and means for its design. The practical part covers the creation of a visual identity on the example of the company Črtica in druge zgodbe based on the acquired knowledge. For this reason we have analysed the chosen company, its environment and extracted the methods and relevant processes which helped towards achieving the final result. In the final phase the visual identity was implemented in means of communication.
Secondary keywords:	corporate identity;graphic design;visual communication;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 73 str.
ID:	9141864