Motivacija univerzalnega zavarovalnega zastopnika pri trženju osebnih zavarovanj

diplomsko delo univerzitetnega študija Organizacija in management poslovnih in delovnih sistemov

Meri Janša (Author), Gozdana Miglič (Mentor)

Abstract

V času gospodarske krize delovna motivacija hitro pade zaradi negotovosti delovnega mesta, plačilne nediscipline in slabših poslovnih rezultatov. Življenje postaja vse hitrejše in stresno, motivacija pa je ključ do produktivnosti. Ljudje smo različni in vsak izmed nas ima različne potrebe in želje. Če želimo razumeti zaposlene in jih s tem ustrezno motivirati, moramo najprej poznati njihove motive za delo. V diplomski nalogi smo predstavili pojem motivacija, ugotovili smo, katere so motivacijske teorije in kako poteka trženje kot storitev. Na podlagi navzkrižnih vprašanj smo ugotavljali glavne motivacijske dejavnike zavarovalnega zastopnika pri trženju osebnih zavarovanj v Zavarovalnici Triglav d. d.

Keywords

motivacija;motivacijski dejavniki;motivacijske teorije;

Data

Language:	Slovenian
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FOV - Faculty of Organizational Sciences
Publisher:	[M. Janša]
UDC:	331.1
COBISS:	7855123
Views:	771
Downloads:	64
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	MOTIVATION OF UNIVERSAL INSURANCE AGENT IN MARKETING PERSONAL INSURANCE
Secondary abstract:	In a time of economic crisis, work motivation falls rapidly due to the uncertainty of the workplace, the number of defaults and deteriorating business results. Life is becoming more rapid and stressful, motivation is the key to productivity. People were different, and each of us has different needs and desires. If we want to understand the employees, we must first know their motives for the work. In this thesis, we presented the concept of motivation, we found, which are motivational theory and how the marketing of services. With the help of conflicting issues we found the main motivating factors insurance agent in the marketing of personal insurance in Zavarovalnica Triglav d. d..
Secondary keywords:	Motivation;Motivational factors;Motivational theories;Marketing;Zavarovalnica Triglav d. d.;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za organizacijske vede
Pages:	48 f.
ID:	9148685