magistrsko delo
Teja Pahor (Author), Barbara Čater (Mentor)

Abstract

Uvajanje novega izdelka na trg na primeru podjetja Medis

Keywords

farmacevtska industrija;trženje;novi proizvodi;zdravila;poslovno komuniciranje;oglaševanje;pozicioniranje proizvoda;oblikovanje cene;primeri;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [T. Pahor]
UDC: 339.13
COBISS: 23034086 Link will open in a new window
Views: 1662
Downloads: 164
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Launching a new product on the market: the case of Medis
Secondary keywords: pharmaceutical industry;marketing;new products;medications;business communication;advertising;positioning;pricing;cases;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 55, 24 str.
ID: 9154627
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