diplomsko delo univerzitetnega študija Organizacija in management informacijskih sistemov
Gašper Nečimer (Author), Robert Leskovar (Mentor)

Abstract

Diplomska naloga obravnava vzpostavitev spletne trgovine »Srajca.si« za znanega naročnika. Analizirano je bilo poslovno okolje in značilnosti nalog podjetja malega trgovca z modnimi oblačili. Po ugotovljenih potrebah in zahtevah naročnika je bila izdelana specifikacija spletne trgovine. V skladu z omejitvami naročnika je bila z večkriterijsko izbiro izbrana lastniška programska rešitev Shopify, s katero smo izdelali delujočo spletno trgovino. Registrirali smo spletno domeno in jo preusmerili na strežnik spletne trgovine. Za spletno trgovino smo izdelali spremno grafično gradivo z uporabo orodja Adobe Illustrator. Opravili smo fotografijo vseh izdelkov, fotografije obdelali z orodjem Adobe Photoshop in opravili prvi prevzem izdelkov v zalogo spletne trgovine. Zasnovana je bila embalaža za pošiljanje kupljenega blaga, vzpostavljeni so bili dogovori z logistično službo in registrirani plačilni instrumenti. Izdelano spletno trgovino smo uspešno testirali na različnih profilih kupca. Spletna trgovina je pripravljena za prenos v poslovno okolje.

Keywords

spletna trgovina;grafično oblikovanje;maloprodaja modnih oblačil;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FOV - Faculty of Organizational Sciences
Publisher: [G. Nečimer]
UDC: 004
COBISS: 7744531 Link will open in a new window
Views: 1239
Downloads: 109
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Other data

Secondary language: English
Secondary title: “Srajca.si” Online Store Project
Secondary abstract: In our thesis we have established a functional fashion retail webshop for a known customer. We have analysed the business environment and key business tasks for a small independent fashion retailer. Based on identified customers' needs and requirements we designed a technical specification for our webshop. Regarding the customers' restrictions we created a short list of possible platforms suitable for our webshop. Conducting a multiple criteria decision analysis we opted for the Shopify platform. A functioning webshop standing up to industry expectations was created using Shopify. We have equiped the webshop with graphic design and made photographic material of items for sale. We designed the packaging and arranged carrier deals. Payment options were registered with providers. We contucted a series of succesfull tests of the webshop based on different costumer profiles. The webshop is fully functional and ready to used in a business environment.
Secondary keywords: Webshop;graphic design;fashion retail.;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za organizacijske vede
Pages: 46 f.
ID: 9160322
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