diplomsko delo
Sandra Auer (Author), Tatjana Welzer-Družovec (Mentor), Tina Tomažič (Co-mentor)

Abstract

V diplomskem delu smo proučevali poslušanost radijskih postaj. V teoretičnem delu diplomskega dela smo najprej predstavili delovanje radia, njegove specifike ter dejavnike, ki ga zaznamujejo. V praktičnem delu naloge smo primerjali dve komercialni radijski postaji. S pomočjo ankete, ki smo jo izvedli med poslušalci, smo poleg osebnih prefernc poslušalcev, ugotavljali tudi prednosti in pomanjkljivosti obeh radijskih postaj. Ugotovili smo, da je glavna prednost komercialne radihjske postaje Radia CITY, kvaliteta lastno proizvedenega programa, med tem ko je glavna prednost komercialne radijske postaje Radia NET FM tip popularne glasbe, ki je komercialna radijska postaja Radio CITY ne predvaja.

Keywords

radijske postaje;poslušanost radia;dejavniki poslušanosti;diplomske naloge;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher: S. Auer
UDC: 316.77:654.195(043.2)
COBISS: 20150038 Link will open in a new window
Views: 3168
Downloads: 410
Average score: 0 (0 votes)
Metadata: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Other data

Secondary language: English
Secondary title: COMPARISON OF RATINGS OF COMMERCIAL RADIO STATIONS
Secondary abstract: In this thesis, we studied the ratings of radio stations. In the theoretical part of the thesis we first presented concept of the radio, its specifics and factors radio is determined by. In the practical part of the study, we compared two commercial radio stations. Through the survey, which was conducted among the audience, in addition to personal preferences listeners, we also assessed the strengths and weaknesses of the two radio stations. We found that the main advantage of commercial radio station Radio CITY is the quality of own produced program, while the main advantage of commercial radio station Radio Net Radio FM is type of popular music that commercial radio station Radio CITY is not playing.
Secondary keywords: radio station;radio ratings;rating factors;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages: VIII, 64 f.
ID: 9160690