Discourse analysis of advertisements in automotive industry

graduation thesis

Andreja Ferk (Author), Katja Plemenitaš (Mentor), Agata Križan (Co-mentor)

Abstract

The language of automotive advertising has to be effective, special, innovative and creative. Advertisers use convincing language to awake the desire to buy the advertised product. In advertisements both language with the emotive power and visual components make an impact on the consumer. Theoretical foundation of this work consists of two literary sources. The first one is a work written by Guy Cook: The Discourse of Advertising, which provides some insight in advertising as discourse. The second work is Martin and White's Language of Evaluation, Appraisal in English which contributed to the theoretical explanation of evaluative language. The empirical part investigates advertising as discourse, different elements of context and the language of advertisements through appraisal framework.

Keywords

advertising;discourse of advertising;language of evaluation;appraisal;theses;

Data

Language:	English
Year of publishing:	2016
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FF - Faculty of Arts
Publisher:	[A. Ferk]
UDC:	81'33:659.1(043.2)
COBISS:	22710792
Views:	1274
Downloads:	106
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	DISCOURSE ANALYSIS OF ADVERTISMENTS IN AUTOMOTIVE INDUSTRY
Secondary abstract:	Jezik avtomobilskega oglaševanja mora biti učinkovit, inovativen in ustvarjalen. Oglaševalci uporabljajo prepričljiv jezik, da bi vzpodbudili željo po nakupu oglaševanega izdelka. Na potrošnika vpliva tako jezik s čustveno močjo, kot tudi vizualne komponente oglasa. Teoretična osnova tega dela je sestavljena iz dveh literarnih virov. Prvi je delo Guy Cook-a z naslovom Discourse of Advertising. Drugi vir je delo Martin in White-a: Language of Evaluation, Appraisal in English, ki je prispeval k teoretični razlagi jezika vrednotenja. Empirični del raziskuje oglaševanje kot diskurz, različne elemente konteksta in jezik oglaševanja skozi s pomočjo okvirja Teorije jezika vrednotenja.
Secondary keywords:	oglaševanje;diskurz oglaševanja;jezik vrednotenja;ocenjevanje;diplomska dela;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Filozofska fak., Oddelek za anglistiko in amerikanistiko
Pages:	73 f.
ID:	9170432