diplomsko delo
Monika Medved (Author), Urša Golob (Mentor)

Abstract

Prepoznavanje pomembnosti pozicioniranja pri oblikovanju ponudbe in podobe tržnih znamk v očeh potrošnika

Keywords

pozicioniranje;percepcijski zemljevid;Trženje;Blagovne znamke;Potrošniki;Diplomska dela;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL FDV - Faculty of Social Sciences
Publisher: [M. Medved]
UDC: 339.138:366(043.2)
COBISS: 34354013 Link will open in a new window
Views: 878
Downloads: 179
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary keywords: Marketing;Trademarks;Consumers;Graduate theses;
Type (COBISS): Bachelor thesis/paper
Thesis comment: Univ. v Ljubljani, Fak. za družbene vede
Pages: 80 str.
ID: 9202183