zaključna strokovna naloga visoke poslovne šole
Sanja Toprek (Author), Mateja Kos Koklič (Mentor)

Abstract

Prepoznavnost gverilskih oglaševalskih kampanj med porabniki v Sloveniji

Keywords

Slovenija;trženje;oglaševanje;inovativnost;potrošnik;primeri;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.11 - Undergraduate Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Toprek]
UDC: 339.138
COBISS: 23234790 Link will open in a new window
Views: 690
Downloads: 113
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Other data

Secondary language: English
Secondary title: Recognition of guerilla marketing campaigns among consumers in Slovenia
Secondary keywords: Slovenia;marketing;advertising;innovativeness;consumer;cases;research;analysis;
Type (COBISS): Final paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 32, 26 str.
ID: 9252577