Relationships among store image and store loyalty in Slovenia

Miran Grah (Author), Polona Tominc (Author)

Abstract

Image has become one of the most important factors of stores’ survival and development. In this paper, a model of relationships among the multidimensional variables of store image, positive affect, satisfaction with the store, trust and commitment to the store is formed and tested with a sample of 209 customers in three stores in the Pomurje region of Slovenia. The important conclusion of the research is that several interrelations among store image, positive affect, satisfaction, trust and store commitment exist. The results also show significant gender differences in perceptions of store image. These results provide several important insights for managing supermarkets in the Slovenian market and are also important for future research.

Keywords

store;image;loyalty;satisfaction;

Data

Language:	English
Year of publishing:	2015
Typology:	1.01 - Original Scientific Article
Organization:	UM EPF - Faculty of Economics and Business
UDC:	658.8:005.32:005.52(497.4)
COBISS:	12190748
ISSN:	0547-3101
Parent publication:	Naše gospodarstvo
Views:	672
Downloads:	288
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	Slovenian
Secondary title:	Povezave med podobo prodajalne in zvestobe do prodajalne v Sloveniji
Secondary abstract:	Podoba prodajalne je postala eden najpomembnejših dejavnikov preživetja in nadaljnjega razvoja trgovin. V prispevku predstavljamo model povezav večdimenzionalnih spremenljivk podoba prodajalne, pozitivna čustva, zadovoljstvo s prodajalno, zaupanje v prodajalne in zavezanost prodajalni. Model je bil preverjen na vzorcu 209 odjemalcev v treh različnih prodajalnah v pomurski regiji v Sloveniji. Pomemben rezultat naše raziskave je, da obstajajo številne medsebojne povezave med podobo prodajalne, pozitivnimi čustvi, zadovoljstvom s prodajalno, zaupanjem v prodajalne in zavezanostjo prodajalni, poleg tega pa tudi, da obstajajo pomembne razlike v zaznavanju podobe prodajalne med spoloma. Rezultati so pomembni za poslovno prakso v supermarketih v Sloveniji in za nadaljnje raziskave na tem področju.
Secondary keywords:	podjetje;prodajalne;zvestoba;zadovoljstvo;
URN:	URN:NBN:SI
Type (COBISS):	Scientific work
Pages:	str. 28-37
Volume:	ǂVol. ǂ61
Issue:	ǂno. ǂ6
Chronology:	2015
DOI:	10.1515/ngoe-2015-0024
ID:	9599399