Urban Šebjan (Author), Polona Tominc (Author)

Abstract

The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.

Keywords

zavarovalnice;zavarovalništvo;storitve;raziskave;

Data

Language: English
Year of publishing:
Typology: 1.01 - Original Scientific Article
Organization: UM EPF - Faculty of Economics and Business
UDC: 368
COBISS: 11977500 Link will open in a new window
ISSN: 2233-1999
Views: 817
Downloads: 420
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Other data

Secondary language: Slovenian
Secondary keywords: zavarovalnice;zavarovalništvo;storitve;raziskave;
URN: URN:SI:UM:
Type (COBISS): Scientific work
Pages: str. 32-44
Volume: ǂVol. ǂ10
Issue: ǂno. ǂ1
Chronology: 2015
DOI: 10.1515/jeb-2015-0002
ID: 9599972