Urban Šebjan (Avtor), Polona Tominc (Avtor)

Povzetek

The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the benefits of sales promotion, quality, adequacy of premium, and adequacy of information about the coverage of insurance services. The research model was tested with structural equation modeling (SEM) with a sample of 200 Slovenian users of insurance services. The results indicated that higher perceived benefits of sales promotion were associated with higher perceived quality of insurance services. In addition, higher perceived quality was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services.

Ključne besede

zavarovalnice;zavarovalništvo;storitve;raziskave;

Podatki

Jezik: Angleški jezik
Leto izida:
Tipologija: 1.01 - Izvirni znanstveni članek
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
UDK: 368
COBISS: 11977500 Povezava se bo odprla v novem oknu
ISSN: 2233-1999
Št. ogledov: 817
Št. prenosov: 420
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Slovenski jezik
Sekundarne ključne besede: zavarovalnice;zavarovalništvo;storitve;raziskave;
URN: URN:SI:UM:
Vrsta dela (COBISS): Znanstveno delo
Strani: str. 32-44
Letnik: ǂVol. ǂ10
Zvezek: ǂno. ǂ1
Čas izdaje: 2015
DOI: 10.1515/jeb-2015-0002
ID: 9599972