Urban Šebjan (Avtor), Polona Tominc (Avtor)

Povzetek

Background and Purpose: An increasing number of insurance companies and the intensity of competition in this field require research on customer perceptions of the components of insurance services and insurance company. The objective of this study was to examine the conceptual model and to study the relationships between customer perceptions of the innovation, reputation, adequacy of premium, and adequacy of information about the coverage of insurance services. Design/Methodology/Approach: The research model was tested with structural equation modelling (SEM) with a sample of 200 Slovenian users of insurance services. Results: The results indicated that higher perceived innovation of insurance company was associated with higher perceived reputation of insurance company. In addition, higher perceived reputation of insurance company was associated with higher perceived adequacy of information about the coverage and the premium for insurance services. The study also found that higher perceived adequacy of premium was associated with higher perceived adequacy of information about the coverage of insurance services. Conclusion: The original contribution of this article is also the highlighting of relationship between perceived reputation of insurance company, perceived adequacy of information about the insurance premium and perceived adequacy of information about the coverage of insurance services.

Ključne besede

insurance services;innovation;reputation;premium;insurance coverage;

Podatki

Jezik: Angleški jezik
Leto izida:
Tipologija: 1.01 - Izvirni znanstveni članek
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
UDK: 368
COBISS: 11877660 Povezava se bo odprla v novem oknu
ISSN: 1318-5454
Matična publikacija: Organizacija
Št. ogledov: 825
Št. prenosov: 493
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Slovenski jezik
Sekundarni naslov: Odnos med komponentami zavarovalniških družb in kakovostjo njihovih storitev
Sekundarni povzetek: Namen - Povečevanje števila zavarovalnic in intenzivnost konkuriranja na trgu zahteva raziskovanje uporabnikovega zaznavanja komponent zavarovalnih storitev in zavarovalnic. Cilj študije je bil proučiti konceptualni model in odnose med uporabnikovim zaznavanjem inovativnosti zavarovalnice, ugleda zavarovalnice, ustreznosti informacij o zavarovalni premiji in ustreznosti zavarovalnega kritja zavarovalnih storitev. Metodologija - Raziskovalni model je bil testiran s pomočjo modeliranja s strukturnimi enačbami, na osnovi vzorca 200 slovenskih uporabnikov zavarovalnih storitev. Rezultati - Rezultati raziskave so pokazali, da višja kot je zaznana inovativnost zavarovalnice, višji je zaznani ugled zavarovalnice. Ugotovili smo tudi, da se višji zaznani ugled zavarovalnice odraža v višji zaznani ustreznosti informacij o zavarovalnem kritju in zavarovalni premiji zavarovalnih storitev. Študija je še pokazala, da višja kot je zaznana ustreznost informacije o zavarovalni premiji, višja je zaznana ustreznost informacij o zavarovalnem kritju zavarovalnih storitev . Sklepne ugotovitve - Izvirnost znanstvenega prispevka se kaže v obravnavanju odnosa med zaznanim ugledom za - varovalnice, zaznano ustreznostjo informacij o zavarovalni premiji in zaznano ustreznostjo informacij o zavarovalnem kritju zavarovalnih storitev.
Sekundarne ključne besede: zavarovalništvo;storitve;inovativnost;zavarovalne premije;
URN: URN:NBN:SI
Vrsta dela (COBISS): Znanstveno delo
Strani: str. 231-244
Letnik: ǂVol. ǂ47
Zvezek: ǂno. ǂ4
Čas izdaje: nov. 2014
DOI: 10.2478/orga-2014-0021
ID: 9599684