primer blagovne znamke Ford v Sloveniji
Polona Čepon (Author), Irena Vida (Mentor)

Abstract

Analiza nakupnega odločanja porabnikov pri nakupu novega avtomobila

Keywords

avtomobili;nakup;odločanje;vedenje potrošnikov;blagovne znamke;trženje;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [P. Čepon]
UDC: 339.138
COBISS: 23414502 Link will open in a new window
Views: 658
Downloads: 162
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of consumer decision-making while purchasing a new car: a study of the Ford brand in Slovenia
Secondary keywords: cars;purchasing;decision making;consumer behaviour;brands;marketing;raziskave;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 96, 62 str.
ID: 9602883