magistrsko delo
Martin Kosaber (Author), Matevž Rašković (Mentor)

Abstract

Analiza luksuznih blagovnih znamk žganih pijač v Sloveniji

Keywords

Slovenija;alkoholne pijače;blagovne znamke;trženje;image;identiteta podjetja;trg;case study;Pernod Ricard;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Kosaber]
UDC: 339.138
COBISS: 23686630 Link will open in a new window
Views: 708
Downloads: 132
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Other data

Secondary language: English
Secondary title: ǂAn ǂanalysis of luxury brands of spirits in Slovenia
Secondary keywords: Slovenia;alcoholic drinks;brands;marketing;image;corporate identity;market;case study;Pernod Ricard;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 62 str.
ID: 9602973