magistrsko delo
Eva Likar (Author), Maja Konečnik Ruzzier (Mentor)

Abstract

Vpliv Facebooka in uporabniško ustvarjenih vsebin na trženje turističnih destinacij

Keywords

turizem;turistična geografija;trženje;socialne mreže;poslovno komuniciranje;turistični proizvod;cena;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [E. Likar]
UDC: 339.138
COBISS: 23637734 Link will open in a new window
Views: 530
Downloads: 109
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Other data

Secondary language: English
Secondary title: ǂThe ǂimpact of Facebook and user generated content on tourism destination marketing
Secondary keywords: tourism;tourist geography;marketing;social network;business communication;tourist product;cena;research;analysis;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 63 str.
ID: 9603045