Marketinški koncept v športnem sponzorstvu

doktorska disertacija

Gašper Pavli (Author), Marko Lah (Mentor), Gregor Jurak (Co-mentor)

Abstract

Keywords

marketing;sponzorstvo;šport;športni marketing;športno sponzorstvo;marketinški koncept;odnosi;zadovoljstvo;aktivacija sponzorstva;imetnik športne lastnine;dojemanje sponzorstva;vzajemnost v sponzorskem razmerju;model sponzorstva;

Data

Language:	Slovenian
Year of publishing:	2017
Source:	Ljubljana
Typology:	2.08 - Doctoral Dissertation
Organization:	UL FDV - Faculty of Social Sciences
Publisher:	[G. Pavli]
UDC:	796:339.138
COBISS:	5084593
Views:	1439
Downloads:	546
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary keywords:	sport sponsorship;marketing concept;marketing relationship;sponsorship satistaction;sponsorship activation;sport property;sponsorship reciprocity;sponsorship model;
Type (COBISS):	Doctoral dissertation
Thesis comment:	Univ. v Ljubljani, Fak. za družbene vede
Pages:	260 str.
ID:	9607444