magistrsko delo
Sabina Pešec (Author), Barbara Čater (Mentor)

Abstract

Vpliv vsebinskega trženja na medorganizacijskem trgu na organizacijsko nakupovanje

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;trženje;blagovne znamke;nakup;odločanje;case study;elektrotehnika;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [S. Pešec]
UDC: 339.138
COBISS: 23457510 Link will open in a new window
Views: 604
Downloads: 310
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Other data

Secondary language: English
Secondary title: ǂThe ǂeffect of content marketing on business-to-business market organizational buying
Secondary keywords: interorganizational systems;intercompany marketing;marketing;brands;purchasing;decision making;case study;electrotechnics;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 97, 74 str.
ID: 9607856