primer podjetja Nume
Maša Potočnik (Author), Mateja Kos Koklič (Mentor)

Abstract

Vloga digitalnega pripovedovanja zgodb za povezovanje s porabniki

Keywords

trženje;oglaševanje;oglas;blagovne znamke;premoženje;vedenje potrošnikov;case study;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [M. Potočnik]
UDC: 339.138
COBISS: 23563494 Link will open in a new window
Views: 633
Downloads: 146
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Other data

Secondary language: English
Secondary title: ǂThe ǂrole of digital storytelling for connecting with consumers: the case of the Nume company
Secondary keywords: marketing;advertising;advertisement;brands;property;consumer behaviour;case study;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 65, 42 str.
ID: 9607885
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