magistrsko delo
Alen Savič (Author), Mojca Indihar Štemberger (Mentor)

Abstract

Analiza izboljšav poslovanja oglaševalskega podjetja zaradi uvedbe koncepta managementa odnosov z odjemalci

Keywords

trženje;oglaševanje;odnosi s strankami;informatika;informacijski sistemi;management;spremembe;izboljšave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [A. Savič]
UDC: 659.2
COBISS: 23584998 Link will open in a new window
Views: 607
Downloads: 98
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Other data

Secondary language: English
Secondary title: ǂThe ǂanalysis of business operations improvements of the advertising company due to the introduction of customer relationship management concept
Secondary keywords: marketing;advertising;customer relationship;informatics;information systems;management;changes;improvements;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 79 str.
ID: 9607918