magistrsko delo
Viviana Žorž (Author), Barbara Čater (Mentor)

Abstract

Oblikovanje strategije digitalnega trženja na medorganizacijskem trgu

Keywords

medorganizacijski sistemi;medorganizacijsko trženje;informatika;elektronsko trženje;nakup;poslovni proces;modeli;raziskave;analiza;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [V. Žorž]
UDC: 339.138
COBISS: 23721702 Link will open in a new window
Views: 634
Downloads: 129
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Other data

Secondary language: English
Secondary title: ǂThe ǂdevelopment of digital marketing strategy on business-to-business market
Secondary keywords: interorganizational systems;intercompany marketing;informatics;electronic marketing;purchasing;business process;models;research;analysis;
Type (COBISS): Master's thesis
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: II, 86, 30 str.
ID: 9608039