magistrsko delo
Jure Šenk (Author), Maja Makovec Brenčič (Mentor)

Abstract

Strategija vstopa blagovne znamke Victoria Secret na slovenski trg

Keywords

Slovenija;tekstilna industrija;prodaja;franchising;blagovne znamke;strategija;trženje;trg;

Data

Language: Slovenian
Year of publishing:
Typology: 2.09 - Master's Thesis
Organization: UL EF - Faculty of Economics
Publisher: [J. Šenk]
UDC: 339.13
COBISS: 23765222 Link will open in a new window
Views: 978
Downloads: 200
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Other data

Secondary language: English
Secondary title: Entry strategy of the Victoria secret brand into Slovenian market
Secondary keywords: Slovenia;textile industry;sales;franchising;brands;strategy;marketing;market;
Type (COBISS): Master's thesis/paper
Thesis comment: Univ. v Ljubljani, Ekonomska fak.
Pages: III, 62, 14 str.
ID: 9608047
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