Oglaševanje parfumov Emporio Armani

diplomsko delo

Sonja Zorko (Author), Bruno Završnik (Mentor)

Abstract

Diplomska naloga obravnava oglaševanje parfumov Emporio Armani. Najprej sem opredelila pojme s področja tržnega komuniciranja, v praktičnem delu pa sem izvedla anketo.

Keywords

oglaševanje;oglasi;tržno komuniciranje;blagovne znamke;psihologija potrošnika;psihologija prodaje;zaznavanje;življenjski stil;

Data

Language:	Slovenian
Year of publishing:	2008
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM EPF - Faculty of Economics and Business
Publisher:	[S. Zorko]
UDC:	659.1:665.5
COBISS:	10031132
Views:	2056
Downloads:	150
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Advertising of Emporio Armani Perfumes
Secondary abstract:	Theisis deals with advertising of Emporio Armani perfumes. I define the concepts in the field of marketing communication first, I conducted a survey in practical part.
Secondary keywords:	Advertising;Trademark;Perfume;Emporio Armani;
URN:	URN:SI:UM:
Type (COBISS):	Undergraduate thesis
Thesis comment:	Univ. v Mariboru, Ekononmsko-poslovna fak.
Pages:	64 str., 8 str. pril.
Keywords (UDC):	applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;chemical technology;chemical and related industries;kemijska tehnologija;kemijske in sorodne industrije;oils;fats;waxes;adhesives;gums;resins;olja;maščobe;voski;adhezivi;gume;smole;essential oils;perfumery;cosmetics;eterična olja;parfumerija;kozmetika;
ID:	986773