diplomsko delo
Luka Jordan (Author), Duško Uršič (Mentor)

Abstract

Organizacijski cilji pridobivanja komitentov se vedno bolj spreminjano zaradi aktivnega boja za njihovo pridobitev in ohranitev, saj so bančne storitve med bankami podobne ali enake. Organizacijski cilji pridobivanja komitentov so procesi, katerih rezultat je proizvodnja pravih storitev in uspešna prodaja. Trženje storitev je s porastom storitvenih podjetji postalo zanimivo področje preučevanja, ki se bistveno razlikuje od trženja izdelkov, čeprav so izhodišča podobna. Danes živimo v času v katerem podjetja namenjajo veliko časa problemom zadovoljevanja svojih komitentov predvsem na kakšen način storitev narediti zanimivo za komitente in jo s pomočjo zaposlenih uspešno prodati.

Keywords

banke;storitve;uporabniki;trženje;odjemalec;management;organizacija poslovanja;

Data

Language: Slovenian
Year of publishing:
Source: Celje
Typology: 2.11 - Undergraduate Thesis
Organization: UM EPF - Faculty of Economics and Business
Publisher: [L. Jordan]
UDC: 005.7:336.71
COBISS: 10277148 Link will open in a new window
Views: 1646
Downloads: 113
Average score: 0 (0 votes)
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Other data

Secondary language: English
Secondary title: Organizational objectives acquisation of new users of bank services in Probanka d.d.
Secondary abstract: Organizational objectives for acquiring customers are increasingly changing because of their fight for acquisition and retention of customers. Bank services betwen banks are similar or identical. Organizational objectives for obtaining clients are processes that resulted the production of the right services and succesful sale. Marketing services have become na interestin area of study because of the increased business services, wich are different from real products, although the platforms are similar. We live in times where copmanies devote much time sarisfying their customers especiali how to make the service attractive for customers that they woulb buy it.
Secondary keywords: customer;bank;bank services;management;employees;acquisition;conservation;Probanka;
URN: URN:SI:UM:
Type (COBISS): Undergraduate thesis
Thesis comment: Univ. v Mariboru, Ekonomsko-poslovna fak.
Pages: 52 str.
Keywords (UDC): science and knowledge;organization;computer science;information;documentation;librarianship;institutions;publications;znanost in znanje;organizacije;informacije;dokumentacija;bibliotekarstvo;institucije;publikacije;prolegomena;fundamentals of knowledge and culture;propaedeutics;prolegomena;splošne osnove znanosti in kulture;management;menedžment;organizational management (om);organizacijski menedžment (om);organizacija poslovanja;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;finance;finance;money;monetary system;banking;stock exchanges;denar;monetarni sistem;bančništvo;borzništvo;
ID: 988418