diplomsko delo univerzitetnega študijskega programa
Abstract
V uvodnem, teoretičnem delu diplomske naloge smo predstavili področje oblikovanja vizualne in komunikacijske podobe podjetja. Razjasnjen je proces razumevanja sporočil ter psihološke osnove zaznavanja. Temu sledi opredelitev elementov celostne grafične podobe, ki zajema logotip, tipografijo in barve. Definirali smo tudi oblikovalske osnove in sestavine oblikovanja.
V raziskovalnem delu smo opravili pregled konkurenčnih podjetij, predvsem njihovih spletnih strani. Na podlagi izsledkov smo ustvarili celostno grafično podobo podjetja. Obseg dela je vključeval oblikovanje in pripravo osnovnih komunikacijskih materialov, med katere lahko uvrstimo dopisni papir, vizitko in ovojnico, kot tudi oblikovanje in pripravo reklamnih materialov, kamor lahko štejemo zloženko, letak, plakat, banner, ipd.. Stremeli smo k skladnosti komunikacije in elementov komuniciranja. Določili smo elemente, s pomočjo katerih smo poskušali doseči enotnost na celotnem področju komunikacije. Grafiko podjetja smo v praksi uporabili tudi na izbranih promocijskih materialih, ki so predstavljeni v osmem poglavju diplomskega dela. Precejšen del diplomskega dela je zajemala izdelava spletne strani podjetja, saj menimo, da je spletna stran eden izmed ključnih medijev v današnjem času.
Keywords
vizualne komunikacije;celostna grafična podoba;grafično oblikovanje;celostna komunikacijska podoba;promocijski materiali;reklamni materiali;
Data
Language: |
Slovenian |
Year of publishing: |
2010 |
Source: |
Maribor |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FERI - Faculty of Electrical Engineering and Computer Science |
Publisher: |
[J. Ekart] |
UDC: |
655.26:766(043.2) |
COBISS: |
14988310
|
Views: |
11567 |
Downloads: |
547 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Designing corporate visual identity and communication image |
Secondary abstract: |
In the introductory, theoretical part of my final dissertation we presented the company's visual communication image in a design area. A proces of comprehending messages and psychological basis of perception is clarified. A definition of an entire graphic image, containing logotype, typography and colors follows. We also defined design basis and elements.
In a research part we performed a review of our rival business concerns, especially their websites. On the basis of research results we created company's entire graphic image. The extent of work included design and preparation of basic communicative materials, among which are correspondent paper, a visiting card, an envelope, as well as design and preparation of advertising materials which include folders, flyers, posters, banners, etc.. We aimed at harmony between communication and elements of communication. We established elements that helped us achieve unity in an entire area of communication. Company's graphics was used in practice on selected advertising materials, presented in the eighth chapter of dissertation. A great deal of this dissertation was intended for company's website as we see it as one of the key media today. |
Secondary keywords: |
visual communication;graphic design;corporate indentity design;corporate image communications;promotion materials; |
URN: |
URN:SI:UM: |
Type (COBISS): |
Undergraduate thesis |
Thesis comment: |
Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije |
Pages: |
XIV, 87 f. |
Keywords (UDC): |
applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;graphic industries;printing;publishing;book trade;grafična industrija;tiskarstvo;založništvo;knjigotrštvo;the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;graphic art;printmaking;graphics;grafična umetnost;grafika;applied graphic arts;commercial graphics;uporabna grafična umetnost;komercialna grafika; |
ID: |
996025 |