Celostna podoba navideznega podjetja Masaj masaže

diplomsko delo

Miha Zajc (Author), Marko Ivanišin (Mentor), Katja Udir Mišič (Co-mentor)

Abstract

Podjetja vseskozi prihajajo na trg. Za dobro delovanje in prepoznavnost ni dovolj le kakovosten izdelek ali storitev. Preučiti je potrebno tudi posamezne pojme, kot so: celostna grafična podoba, realna identiteta organizacije, simbolni identitetni sistem. Celostna grafična podoba ima v svetu veliko veljavo. Dobro zastavljena in zasnovana ima za seboj veliko proučevanja in znanja. Da bi bila prepoznavna, mora odražati vizijo in poslanstvo organizacija, hkrati pa nas mora spomniti na točno določeno storitev ali izdelek. Opravljena raziskava temelji na teoriji o celostni grafični podobi in proučuje tako organizacijsko komunikacijo kot tudi oblikovalsko zasnovo celostne grafične podobe.

Keywords

celostna grafična podoba;organizacijsko komuniciranje;strateške opredelitve organizacije;

Data

Language:	Slovenian
Year of publishing:	2012
Source:	Maribor
Typology:	2.11 - Undergraduate Thesis
Organization:	UM FERI - Faculty of Electrical Engineering and Computer Science
Publisher:	[M. Zajc]
UDC:	766:339.13(043.2)
COBISS:	16570134
Views:	4715
Downloads:	126
Average score:	0 (0 votes)
Metadata:

Other data

Secondary language:	English
Secondary title:	Corporate identity of imaginative enterprise Masaj massage
Secondary abstract:	The number of new companies in the market is constantly increasing. Quality product or service is not enough for good performance and visibility of the company. Corporate graphic identity, the real identity of the organization and the symbolic organization system are only a few concepts that should be closely examined. Corporate graphic identity has a great importance in the world. One well designed is built on knowledge and studies. In order to be visible it must reflect the vision and the mission of the organization, and it has to stimulate the users to recall the exact product or service. The following research is based on the theory of corporate graphic identity and examines corporate communication as well as the design concept of corporate graphic identity.
Secondary keywords:	corporate graphic identity;corporate communication;definition of strategic communication;
URN:	URN:SI:UM:
Type (COBISS):	Bachelor thesis/paper
Thesis comment:	Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije
Pages:	VIII, 39 str.
Keywords (UDC):	the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;graphic art;printmaking;graphics;grafična umetnost;grafika;applied graphic arts;commercial graphics;uporabna grafična umetnost;komercialna grafika;social sciences;družbene vede;economics;economic science;ekonomija;ekonomske vede;trade;commerce;international economic relations;world economy;trgovina;tržišče;marketing;general questions of trade and commerce;market;splošna vprašanja o trgovanju in trgovini;
ID:	997283