diplomsko delo univerzitetnega študijskega programa
Abstract
Celostna grafična podoba je danes običajno osnova in začetek uspešnega razvoja vsakega podjetja, organizacije, festivala ali prireditve. Diplomsko delo je usmerjeno v oblikovanje konkretnega primera, razvoja celostne grafične podobe Jernejevo, katere prepoznavni in zaščitni znak je petelin. V teoretičnem delu smo definirali pojme vizualno komuniciranje, korporativno identiteto in vso terminologijo celostne podobe. Zakonitosti simbolov smo preučili skozi likovno teorijo, v okviru heraldike pa smo se srečali s prvim pojavljanjem petelina kot simbola v starih grbih.
V praktičnem delu smo naredili analize obstoječih znakov, osnovna izhodišča za podobo, na koncu pa še priročnik celostne grafične podobe praznika Občine Šentjernej — Jernejevo.
Keywords
vizualne komunikacije;celostna grafična podoba;korporativna identiteta;simboli;
Data
Language: |
Slovenian |
Year of publishing: |
2010 |
Source: |
Maribor |
Typology: |
2.11 - Undergraduate Thesis |
Organization: |
UM FERI - Faculty of Electrical Engineering and Computer Science |
Publisher: |
[U. Duh] |
UDC: |
(7.05:766):659.1(043.2) |
COBISS: |
14988566
|
Views: |
12157 |
Downloads: |
375 |
Average score: |
0 (0 votes) |
Metadata: |
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Other data
Secondary language: |
English |
Secondary title: |
Jernejevo - visual communication |
Secondary abstract: |
Nowadays every company, organisation, festival or event has to acknowledge the importance of visual corporate identity in order to develop, grow and attract audience. This thesis work focuses on designing a visual corporate identity of a local festival Jernejevo, where the rooster is a recognisable and a trademark symbol. In the theoretical part of the thesis, different terms, such as visual communication, corporate identity and the terminology of visual corporate identity, are explained. Art theory is used as a tool for the analysis of logo features and its properties. Rooster, as a symbol in coat of arms in various countries and different time periods, is also mentioned and described.
The research part of the thesis work includes the analysis of the existing symbols, the basis for the corporate visual identity, and the corporate visual manual for the Šentjernej municipal holiday – Jernejevo. |
Secondary keywords: |
visual communication;corporate identity;symbol; |
URN: |
URN:SI:UM: |
Type (COBISS): |
Undergraduate thesis |
Thesis comment: |
Univ. v Mariboru, Fak. za elektrotehniko, računalništvo in informatiko, Medijske komunikacije |
Pages: |
XI, 121 f. |
Keywords (UDC): |
the arts;recreation;entertainment;sport;umetnost;razvedrilo;zabava;šport;graphic art;printmaking;graphics;grafična umetnost;grafika;applied graphic arts;commercial graphics;uporabna grafična umetnost;komercialna grafika;applied sciences;medicine;technology;uporabne znanosti;medicina;tehnika;communication and transport industries;accountancy;business management;public relations;komunikacije in transport;knjigovodstvo;poslovni menedžment;stiki z javnostjo;publicity;information work;public relations;stiki z javnostjo;reklama;publicity;advertising;oglaševanje; |
ID: |
997707 |