Sekundarni povzetek: |
A corporate identity presents the visual part of the company. It is composed of several elements. In our thesis, we researched elemenst for the company NajZame.si, which will be presented on the market. Symbol, logo, slogan, colors, typography etc. are a part of corporate identity. Thesis has three chapters. In the first theoretical chapter we wrote about purpose of corporate identity and we explained basic elements. Practical part is divided in two chapters. In the first one, we explained all elements of theoretical part on an example of company NajZame.si. We described the course of making corporate identity and explained why we used those elements which present corporate identity of the company NajZame.si. Second, practical part of the thesis is analysis of survey, which helped us find out how recognizable among buyers the corporate identity of the company NajZame.si is. Every company needs basic communication resources and for this purpose we designed a business card, a correspondence paper and an envelope. |