Pomen marketinga v prodaji nepremičnin

diplomsko delo univerzitetnega študija Organizacija in management kadrovskih in izobraževalnih sistemov

Tamara Ćuk (Avtor), Miha Marič (Mentor), Gozdana Miglič (Komentor)

Povzetek

Dandanes je potreba po marketingu v nepremičninskem podjetju močno narastla. Prepoznati potrebe, želje in pričakovanja potencialnih kupcev so bistvenega pomena za uspešnost podjetja. Ta nam omogoča, da se osredotočimo ravno na te dejavnike in lastnosti ter posežemo na čustveno ravnem posameznika. Tako jih lahko prepričamo, da je ravno naše nepremičninsko podjetje tisto, katero jim bo omogočilo, da se vselijo v svoj sanjski dom, poslovne prostore itd. Marketing je zelo razširjen pojem in danes predstavlja velik del uspeha posameznim podjetjem, organizacijam in prav tako tudi posameznikom. Z marketingom lahko dosežemo višjo uspešnost na področju prodaje in prepoznavnosti. V diplomski nalogi smo predstavili pojme nepremičnina, marketing in marketing v nepremičninskem podjetju. Ugotovili smo, kateri marketinški prijemi so bistveni v nepremičninskem svetu in kako lahko s tem pripomoremo k izboljšavi na področju marketinga. Z anketo smo ugotavljali, kaj je po mnenju potencialnih kupcev najbolj pomembno pri prodaji in nakupu nepremičnine. Z izvedbo intervjuja zaposlene v podjetju PAK Invest d.o.o. pa smo pridobili konkreten vpogled v njihovo stališče glede marketinga v njihovem podjetju.

Ključne besede

nepremičnine;nepremičninski trg;ponudba;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2017
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[T. Ćuk]
UDK:	339.1
COBISS:	7931411
Št. ogledov:	1160
Št. prenosov:	158
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Meaning of marketing in real estate sales
Sekundarni povzetek:	The need for strong marketing in real estate agencies significantly arose nowadays. To recognize potential customers’ needs, wishes and their expectations became key factors for being successful real estate agency. This allows us to focus on those factors and characteristics in order to interfere with customers’ emotional level so we can convince them that choosing our real estate agency will make it possible to move into a dream home, business facilities, etc. Marketing is very widespread concept and today it represents a big part of the success for many companies, organizations and also individuals. With marketing, we can increase success rate in sales and improve recognisability of the agency. In diploma thesis, we introduced the following concepts: real estate, marketing and marketing in a real estate agency. We found out which marketing tools are crucial in real estate business and how this could improve marketing itself. By survey, we tried to find out what are the most important things for potential clients when selling or buying a real estate and we came to a conclusion that factors which stand out the most are the price, location and searching for the proper real estate through various real estate portals. We also gained an actual opinion on marketing by interviewing one of the employees in the PAK Invest d.o.o. company, which is completely adjusted to the digital world.
Sekundarne ključne besede:	real estate;real estate market;supply;demand;potential buyers;marketing;
URN:	URN:SI:UM:
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	39 f.
ID:	10834971