delo diplomskega projekta
Tanja Gec (Avtor), Katja Crnogaj (Mentor)

Povzetek

V diplomskem projektu je predstavljen Churchill-Lewisov fazni model rasti na primeru podjetja Plastika Skaza d.o.o. V teoretičnem delu smo najprej definirali podjetniško rast in predstavili različne modele rasti, med katerimi smo se podrobneje osredotočili na Churchill-Lewisov fazni model. V aplikativnem delu smo po Churchill-Lewisovem modelu proučili rast podjetja Plastika Skaza d.o.o. Da smo ugotovili, v kateri fazi rasti se po izbranem modelu nahaja obravnavano podjetje, smo izdelali konkurenčno in tržno analizo. Konkurenčno analizo smo izdelali na podlagi podatkov iz podatkovne baze GVIN na osnovi kazalnikov sredstev, čistih prihodkov od prodaje, čistega poslovnega izida, dodane vrednosti na zaposlenega in povprečnega števila zaposlenih v letih 2013, 2014 in 2015 tako, da smo izračunali povprečne stopnje rasti za to obdobje. Tržno analizo smo po enakih kazalnikih izdelali za leto 2015. S pomočjo izračunov, člankov in letnih poročil podjetja smo podrobno analizirali rezultate in prišli do ključnih ugotovitev. Rezultati konkurenčne analize so pokazali, da so v analiziranem obdobju podjetju sredstva v povprečju rastla za 21 %, čisti prihodki od prodaje so se v povprečju povečali za 13,72 %, čisti poslovni izid je v povprečju zrasel za 34,27 %, dodana vrednost na zaposlenega 8,7 % in povprečno število zaposlenih na podlagi delovnih ur pa je edini kazalnik, kjer je bila povprečna rast negativna in je znašala -2,69 %. Pri tržni analizi je podjetje Plastika Skaza pri vseh izračunanih koeficientih v letu 2015 največ pripomoglo panogi 1 - proizvodnji drugih izdelkov iz plastičnih mas. Poleg tega pa ima podjetje tudi zelo visok odstotek v primerjavi z mestom Velenje. V podjetju se zavedajo, da je ključnega pomena tudi vloga v mestu, regiji ter panogi, v kateri poslujejo, saj posvečajo posebno pozornost okoljski osveščenosti, poleg tega pa redno sponzorirajo razne tako humanitarne kot druge dogodke. Sklepna ugotovitev diplomskega projekta je, da se glede na opravljeno analizo, v obdobju od 2013 do 2015, podjetje Plastika Skaza d.o.o. nahaja v fazi uspeha, po Churchill-Lewisovem modelu, s tem, da ima že nekatere značilnosti faze vzleta. Natančno fazo rasti podjetja v modelu je težko opredeliti, saj je za modele podjetniške rasti značilno, da ima podjetje pogosto istočasno značilnosti večih fazah. Podjetje Plastika Skaza d.o.o. se bo v prihodnosti zagotovo še razvijalo in rastlo, vsaj do leta 2020. Zastavljeno imajo namreč strategijo, po kateri naj bi prihodke v tem času povečali do 100 mio €, svojo proizvodnjo pa želijo še dodatno povečati. To jim do sedaj zelo dobro uspeva, hkrati pa neprestano vlagajo v razvoj in usposabljanje svojih zaposlenih.

Ključne besede

podjetje;rast podjetja;modeli;analize;konkurenčnost;tržna analiza;

Podatki

Jezik: Slovenski jezik
Leto izida:
Tipologija: 2.11 - Diplomsko delo
Organizacija: UM EPF - Ekonomsko-poslovna fakulteta
Založnik: [T. Gec]
UDK: 005.412:005.52
COBISS: 12791580 Povezava se bo odprla v novem oknu
Št. ogledov: 1255
Št. prenosov: 221
Ocena: 0 (0 glasov)
Metapodatki: JSON JSON-RDF JSON-LD TURTLE N-TRIPLES XML RDFA MICRODATA DC-XML DC-RDF RDF

Ostali podatki

Sekundarni jezik: Angleški jezik
Sekundarni naslov: Churchill-Lewis growth model in the case of company
Sekundarni povzetek: In this project is presented Churchill-Lewis phase model of growth in the case of the company Plastika Skaza d.o.o.. In the theoretical part, we first define business growth and present various models of growth, during which we shall concentrate on the Churchill-Lewis phase model. In applied part of the Churchill-Lewis model we analyzed the growth of the company Plastika Skaza d.o.o.. To determine in what stage of growth is the selected company according to selected model, we made competitive and market analysis. We made competitive analysis based on data from the database GVIN based on indicators of resources, net profit, value added per employee and the average number of employees during the years 2013, 2014 and 2015, so we calculated the average rate of growth for this period. We made market analysis, based on the same indicators for the year 2015. With the help of calculations, the articles and the annual reports of the company we analyze the results in detail and come up with the key findings. The results of the competitive analysis showed that during the analysis period the company grew on average by 21 %, net turnover increased on average by 13.72 %, net profit, on average, grew 34.27 %, value added per employee was 8.7 % and the average number of employees on the basis of work it's the only indicator where average growth was negative and amounted to -2.69%. In the case of market analysis the company Plastika Skaza based on all calculated coefficients in 2015 aid the most to the industry 1. In addition, the company also has a very high coefficient compared to the town of Velenje. The company is aware that it is vital in the city, the region and the industry in which they operate, and because of that they pay special attention to the environmental awareness, moreover, they regularly sponsor various humanitarian events, as well as other events. Concluding finding of the project according to done analysis during the period from 2013 to 2015 company Plastika Skaza d.o.o is located at the stage of success after the Churchill-Lewis model, and already has some of the characteristics of the take-off phase. The exact position of the company is difficult to define, because it is typical for models of business growth, that the company often appears in several stages in the same time. Company Plastika Skaza d.o.o. will in the future develop and grow again, at least until the year 2020. Actually they have a strategy that they increase their income to 100 million euros and increase their production. All of this is very good so far, but in the same time they constantly invest in the development and training of its employees.
Sekundarne ključne besede: company;business growth;Churchill-Lewis model;competitive analysis;market anlysis;
URN: URN:SI:UM:
Vrsta dela (COBISS): Delo diplomskega projekta/projektno delo
Komentar na gradivo: Univ. v Mariboru, Ekonomsko-poslovna fak.
Strani: II, 34 str.
ID: 10846852