Selected legal problems of online advertising

Povzetek

The aim of this article is to analyse the most important issues related to the latest forms of online advertising. In particular, appreciating the importance of online advertising in the development of the information society, the question is then raised about the legal limits of the admissibility of advertising, which is invasive, insistent or contains hidden meaning, inaccessible to the recipient's awareness of content. This issue has been presented from the perspective of European Union (EU) law, in the context of selected directives relevant for online advertising. The problem raised in the article deserves to be developed because we observe a sharp increase in the importance of the Internet, and the online advertising issue has not been the subject of comprehensive regulation in EU law.

Ključne besede

online advertising;native advertising;product placement;unfair competition;integrity in advertising;

Podatki

Jezik:	Angleški jezik
Leto izida:	2018
Tipologija:	1.01 - Izvirni znanstveni članek
Organizacija:	UM PF - Pravna fakulteta
UDK:	659.1:004:347.7(4)
COBISS:	5632299
ISSN:	1855-7147
Matična publikacija:	Lexonomica
Št. ogledov:	281
Št. prenosov:	34
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarne ključne besede:	spletno oglaševanje;domače oglaševanje;promocijsko prikazovanje izdelkov;nepoštena konkurenca;integriteta oglaševanja;
URN:	URN:NBN:SI
Vrsta dela (COBISS):	Znanstveno delo
Strani:	str. 33-44
Letnik:	ǂVol. ǂ10
Zvezek:	ǂno. ǂ1
Čas izdaje:	Jun. 2018
DOI:	10.18690/lexonomica.10.1.33-44.2018
ID:	10950077