Mrs. Carter

možnosti feminizma znotraj popularne kulture na primeru zvezdnice Beyonce

Ajla Sijamhodžić (Avtor), Andreja Vezovnik (Mentor)

Povzetek

V trenutnem mileniju se, še posebej v popularni kulturi, pojavlja nova oblika feministične misli, ki je v skladu z neoliberalno ideološko idejo kapitalističnega sistema. S tem nudi problematična posvajanja historično implementiranih feminističnih agend, ki so si sicer na različne načine prizadevale k preseganju patriarhalne in kapitalistične družbene ureditve, v kateri je ženski dodeljen podrejen položaj. Magistrsko delo tako problematizira možnosti feminizma v popularni kulturi na primeru zvezdnice Beyonce, ki se identificira kot feministka. Ker se, kot zagovarjajo študije recepcije, pomen ustvarja v interakciji med občinstvom in medijsko vsebino, tj., tekstom, magistrsko delo vezi med popularno kulturo in feminizmom išče na osnovi analize poglobljenih intervjujev z oboževalkami omenjene pop pevke in multimodalne analize teksta. Reprezentacije, ki jih zvezdnica posreduje so prej dodatna afirmacija patriarhalno neoliberalnemu družbenemu sistemu, kot agende feminističnega prizadevanja. Kljub temu intervjuvanke v zvezdnici vidijo feministični navdih in močno feministično figuro, ki kljub temu, da spodbuja imaginarne feministične vrednote, na oboževalke učinkuje emancipatorno.

Ključne besede

Feminizem;Množična kultura;Neoliberalizem;Slavni ljudje;Magistrska dela;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2018
Tipologija:	2.09 - Magistrsko delo
Organizacija:	UL FDV - Fakulteta za družbene vede
Založnik:	[A. Sijamhodžić]
UDK:	305:316.77(043.3)
COBISS:	35776093
Št. ogledov:	967
Št. prenosov:	605
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Mrs. Carter: Posibilities of feminism in popular culture on the example Beyonce
Sekundarni povzetek:	In the current millenium, especially in popular culture, emerges a new form of feminist thought, which is in line with neoliberalist ideology and its idea of the capitalistic system. It offers a problematic adoption of historically implemented feminist agendas, which were in various ways striving towards overcoming the patriarchal and capitalistic social order, in which woman is given a subordinate position. Masters' thesis thus problematizes possibilities of feminism within the popular culture on the example of pop celebrity Beyonce, who identifies herself as a feminist. As reception theory emphasizes, the meaning is created in interaction between an audiance and media, ie. text, and according to that, the master thesis focuses on the connection between popular culture and feminism, which is based on an analysis of in-depth interviews with the Beyonces' fans and multimodal analysis of the text. The representations, mediated by singer are more likely presenting an additional affirmation to the patriarchal and neoliberal social system, than supporting feminist beliefs. Nevertheless, in the eyes of the interviewees the celebrity is seen as a strong feminist figure and even though she is promoting imaginatory feminist values, the influence she has on them is indeed emancipatory.
Sekundarne ključne besede:	Feminism;Popular culture;Neoliberalism;Celebrities;Master's theses;
Vrsta dela (COBISS):	Magistrsko delo/naloga
Študijski program:	0
Konec prepovedi (OpenAIRE):	1970-01-01
Komentar na gradivo:	Univ. v Ljubljani, Fak. za družbene vede
Strani:	163 str.
ID:	10955010