Tveganja pri spletnem nakupovanju v času COVID-19

diplomsko delo univerzitetnega študijskega programa Varstvoslovje

Rebeka Tompa (Avtor), Kaja Prislan (Mentor)

Povzetek

Vsesplošna dostopnost interneta, različnih elektronskih naprav in spletnih storitev so prispevale k rasti in priljubljenosti spletnega nakupovanja. Vse več potrošnikov po svetu je klasičen način nakupovanja zamenjalo za spletno nakupovanje, saj ta ponuja številne prednosti. Tovrsten trend je še posebej spodbudila epidemija Covid-19, ki je bila razglašena v letu 2020 in je zaradi strogih vladnih omejitev gospodarske dejavnosti ter družabnega življenja vplivala na navade potrošnikov. Kljub vsem prednostim, ki jih ponuja spletno nakupovanje pa imajo številni posamezniki po svetu zadržke glede njegove uporabe, saj so potrošniki med procesom spletnega nakupovanja izpostavljeni mnogim tveganjem. Namen diplomskega dela je bil opraviti pregled dosedanjih raziskav, povezanih s spletnim nakupovanjem in tveganji, ki se pri tem pojavljajo ter raziskati navade slovenskih potrošnikov glede spletnega nakupovanja. Pri tem smo se osredotočili na to, kako zaznavajo različna tveganja in ali so ta tveganja povezana s spletnim nakupovanjem. Pri zasnovi raziskave smo izhajali iz teorije racionalne izbire, modela zdravstvenih prepričanj in varnostnomotivacijske teorije, ki med pomembne dejavnike povezane z odločitvami in vedenji ljudi umeščajo zaznavo tveganj. Na tej osnovi in na podlagi pregleda literature smo postavili 11 hipotez, s katerimi smo predpostavljali povezanost različnih skupin tveganj s pogostostjo spletnega nakupovanja. Ugotovili smo, da so vsa tveganja, ki smo jih zajeli v raziskavo negativno in statistično značilno povezana s pogostostjo nakupovanja. Najmočneje so s pogostostjo nakupovanja povezana tveganja vezana na ugodje in možnost vračila izdelkov ter psihološka tveganja, najšibkeje pa tveganja vezana na zasebnost. Prav tako smo ugotovili, da so respondenti v času epidemije Covid-19 zelo pogosto nakupovali preko spleta in pogosteje kot pred epidemijo. Pri tem večina sodelujočih v raziskavi še ni bila žrtev kakšne prevare, zlorabe, ali druge grožnje povezane s spletnim nakupovanjem. Rezultati raziskave so uporabni kot izhodišče za nadaljnje raziskave na tem področju, ugotovitve pa je prav tako mogoče upoštevati pri ozaveščanju spletnih potrošnikov o možnih nevarnostih pri spletnem nakupovanju.

Ključne besede

spletno nakupovanje;tveganja;pandemija;covid-19;potrošniki;stališča;diplomske naloge;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2021
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FVV - Fakulteta za varnostne vede
Založnik:	[R. Tompa]
UDK:	004.056:[339.162.3:004.738.5](043.2)
COBISS:	85314563
Št. ogledov:	371
Št. prenosov:	163
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Threats of online shopping during covid-19
Sekundarni povzetek:	The availability of the Internet, various electronic devices, and online services have contributed to the growth and popularity of online shopping. More and more consumers worldwide have switched from traditional shopping to online shopping, as it offers many benefits. This trend was particularly fuelled by the Covid-19 epidemic, which was declared in 2020 and affected consumer habits due to strict government restrictions on economic activity and social life. Despite all the benefits of online shopping, many individuals worldwide have reservations about its use, as consumers are exposed to many risks during the online shopping process. The purpose of the diploma thesis was to review previous research related to online shopping and related risks and to explore the habits of Slovenian consumers regarding online shopping. In doing so, we focused on how they perceive different risks and whether these risks are related to online shopping. The research design was based on the rational choice theory, the health-belief model, and protection-motivation theory, which place the perception of risks among the important factors related to people's decisions and behaviour. Based on this and based on a literature review, we set up 11 hypotheses, with which we assumed the connection of different risk groups with the frequency of online shopping. We found that all the risks we covered in the survey were negatively and statistically significantly correlated to the online shopping frequency. Convenience risks, return policy risks, as well as psychological risks, are most strongly related to the frequency of online shopping, while the risks associated with privacy are the weakest. We also found that respondents shopped online very often during the Covid-19 epidemic and more often than before the epidemic. Most of the participants in the research have not yet been the victims of any fraud, abuse, or other threats related to online shopping. The research results are useful as a starting point for further research in this area, and the findings can also be taken into account in raising the awareness of online consumers about the possible dangers of online shopping.
Sekundarne ključne besede:	online shopping;threats;Covid-19;consumers;attitudes;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za varnostne vede, Ljubljana
Strani:	V f., 60 str.
ID:	13723031