Digitalni marketing vinske police

diplomsko delo

Gašper Kalar (Avtor), Uroš Rajkovič (Mentor)

Povzetek

Že kar nekaj let ljudje živimo v dobi interneta in brez njega sploh ne znamo več normalno funkcionirati. V današnjih časih pa se je njegov vpliv še precej povečal, velik razlog za to pa je virus Covid-19, ki je svet postavil na glavo. Skoraj 50 % svetovnega oglaševanja poteka na internetu, saj je to za podjetja ceneje, dosežejo lahko večje število ljudi, lažje dosežejo ciljno publiko, prav tako pa lahko, zaradi hitrega kroženja stvari po socialnih omrežjih, dobijo praktično brezplačno oglaševanje. Diplomska naloga pokaže, kako lahko uporabimo internet in socialna omrežja za oglaševanje svojega izdelka in kako se zanj naredi spletna stran. Glavni problem, ki ga diplomska naloga zavzema, je oblikovanje digitalnega marketinga za vinsko polico, ki je nov izdelek na trgu. Cilj je definirati vse elemente digitalnega marketinga za naš izbran izdelek; določitev ciljne publike, izdelava spletne strani in ustvariti spletno oglaševanje na socialnih omrežjih. Spletna stran je izdelana s pomočjo programa Wordpress, ki je v nalogi tudi predstavljen. Ciljna publika in odnos potrošnikov do spletnega oglaševanja sta prikazana s pomočjo spletne ankete. Končni rezultat diplomske naloge jasno pokaže, kako lahko zaženemo oglaševanje in prodajo lastnega izdelka prek spleta

Ključne besede

digitalni marketing;oglaševanje;spletna stran;diplomske naloge;

Podatki

Jezik:	Slovenski jezik
Leto izida:	2022
Tipologija:	2.11 - Diplomsko delo
Organizacija:	UM FOV - Fakulteta za organizacijske vede
Založnik:	[G. Kalar]
UDK:	339.138
COBISS:	122380035
Št. ogledov:	5
Št. prenosov:	2
Ocena:	0 (0 glasov)
Metapodatki:

Ostali podatki

Sekundarni jezik:	Angleški jezik
Sekundarni naslov:	Digital marketing of a wine shelf
Sekundarni povzetek:	For quite a few years now, people have been living in the age of the Internet, and without it we no longer know how to function normally. In today's times, however, its influence has increased considerably, and a big reason for this is the Covid-19 virus, which has turned the world upside down. Almost 50% of global advertising takes place on the Internet, as it is cheaper for companies, they can reach a larger number of people, reach the target audience more easily, and also, due to the rapid circulation of things on social networks, they can get practically free advertising. The thesis shows how we can use the Internet and social networks to advertise our product and how to create a website for it. The main problem that the thesis takes up is the creation of digital marketing for a wine shelf, which is a new product on the market. The goal is to define all elements of digital marketing for our chosen product; determining the target audience, creating a website and creating online advertising on social networks. The website was created with the help of the Wordpress program, which is also presented in the assignment. The target audience and consumer attitudes towards online advertising are shown with the help of an online survey. The final result of the thesis clearly shows how we can start advertising and selling our own product online.
Sekundarne ključne besede:	digital marketing;advertising;website;
Vrsta dela (COBISS):	Diplomsko delo/naloga
Komentar na gradivo:	Univ. v Mariboru, Fak. za organizacijske vede
Strani:	VI, 37 f.
ID:	16256375