Vulnerability and perceived risks in the peer-to-peer sharing economy
Povzetek
The peer-to-peer (P2P) sharing economy, as an attractive alternative to permanentownership, creates a triadic relationship among three groups of participants: serviceenablers, providers, and consumers. One of its main features is the expansion of theuser's role to the roles of consumer and provider, or "prosumer".However, in theirrole as prosumers, individuals may have an aversion to participating in the P2P sharing economy market due to their sense of powerlessness and lack of control, suggesting that their vulnerability needs to be considered. Despite their importance, prosumers have not received commensurate attention in the sharing economy literature. To address this gap, we examined prosumer vulnerability's impact on risk perceptions in the role of prosumer and illuminated these risks' impact on intentions toparticipate. The results from a U.S. survey indicate that vulnerability is a significantdriver of all risk types, for both consumers and providers. Furthermore, psychologicalrisk and security risk are found to significantly decrease intention to participate. Unexpectedly, social risk increases intention to participate among consumers andproviders, while privacy and health risks are insignificant.
Ključne besede
trženje;potrošnik;delitvena ekonomija;marketing;consumer;sharing economy;
Podatki
| Jezik: | Angleški jezik |
|---|---|
| Leto izida: | 2024 |
| Tipologija: | 1.01 - Izvirni znanstveni članek |
| Organizacija: | UL EF - Ekonomska fakulteta |
| UDK: | 339.138 |
| COBISS: |
186516483
|
| ISSN: | 1470-6423 |
| Št. ogledov: | 31 |
| Št. prenosov: | 6 |
| Ocena: | 0 (0 glasov) |
| Metapodatki: |
|
Ostali podatki
| Sekundarni jezik: | Slovenski jezik |
|---|---|
| Sekundarne ključne besede: | trženje;potrošnik;delitvena ekonomija; |
| Vrsta dela (COBISS): | Članek v reviji |
| Strani: | 19 str. |
| Letnik: | ǂVol. ǂ48 |
| Zvezek: | ǂiss. ǂ2, article no. 13028 |
| Čas izdaje: | Mar. 2024 |
| DOI: | 10.1111/ijcs.13028 |
| ID: | 23636629 |
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