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Evaluation of factors in buying decision process of furniture consumers by applying AHP method
Leon Oblak, Andreja Pirc Barčić, Kristina Klarić, Manja Kitek Kuzman, Petra Grošelj
Izvirni znanstveni članek
Oznake: pohištvena industrija;nakupne odločitve;AHP metoda;analiza;buyer decision process;buying behaviour;wood company;furniture;AHP;
There are not many wooden products that consumers would buy on pure impulse. Their decision regarding the purchase of a product normally undergoes a process of consideration – the more expensive the product, the more thorough the consideration. The consumer buying decision process consists of five s ...
Leto: 2017 Vir: Biotehniška fakulteta (UL BF)
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