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Št. zadetkov: 5
Trženjsko komuniciranje novih izdelkov in storitev na medorganizacijskem trgu
Vesna Zečević, Vesna Žabkar
Diplomsko delo
Oznake: Slovenija;gradbena industrija;industrijsko podjetje;Trimo;trženje;medorganizacijsko trženje;poslovno komuniaciranje;novi proizvodi;konkurenca;
Trženjsko komuniciranje novih izdelkov in storitev na medorganizacijskem trgu
Leto: 2007 Vir: Ekonomska fakulteta (UL EF)
Consumer confusion caused by nutrition apps in product healthiness evaluation
Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič
Izvirni znanstveni članek
Oznake: trženje;prehrana;vedenje potrošnikov;marketing;nutrition;consumer behaviour;
Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
ǂThe ǂinfluence of brand sustainability on purchase intentions
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar
Izvirni znanstveni članek
Oznake: trženje;blagovne znamke;vedenje potrošnikov;marketing;brands;consumer behaviour;
Consumers increasingly expect corporate brands to be sustainable and uphold their ethical values. To explore this topic, we draw on the impression formation literature from social psychology to investigate how perceptions of corporate sustainability activities influence the formation of corporate br ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
User perspectives of diet-tracking apps
Mila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković
Izvirni znanstveni članek
Oznake: diet-tracking apps;mobile apps;user reviews;topic modeling;n-grams;mHealth;nutrition;diet;well-being;
Using the topic modeling technique, 11 separate topics were extracted from the pool of user reviews. Most of the users providing feedback were generally satisfied with the apps they use (average rating of 4.4 out of 5 for the 15 apps). Most topics referred to the positive evaluation of the apps and ...
Leto: 2021 Vir: Ekonomska fakulteta (UL EF)
Consumer confusion and attitude strength in the perception of online nutrition information
Mila Zečević, Mateja Kos Koklič, Vesna Žabkar, Barbara Culiberg, Tomaž Kolar, Monika Kukar-Kinney
Doktorska disertacija
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Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 5
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