Iskalni niz:
išči po
išči po
išči po
išči po
Vrsta gradiva:
Jezik:
Št. zadetkov: 8
ǂAn ǂanalysis of ethics in marketing tobacco products
Mila Zečević, Gregor Pfajfar
Magistrsko delo
Oznake: trženje;etika;poslovna etika;tobačna industrija;družbena odgovornost;oglaševanje;mladina;otroci;raziskave;marketing;ethics;business ethics;tobacco industry;social responsibility;advertising;youth;children;research;
An analysis of ethics in marketing tobacco products
Leto: 2017 Vir: Ekonomska fakulteta (UL EF)
Most prominent topics in wellness tourism research: topic modelling analysis
Mila Zečević, Milica Rančić
Samostojni znanstveni sestavek ali poglavje v monografski publikaciji
Oznake: wellness tourism;literature;topic modelling;health;medical;
This paper presents a brief overview of the development of the wellness tourism literature. In addition, an analysis and presentation of the topics that appear within this literature field are given. The purpose of this research was to point out the relevant topics that have attracted research effor ...
Leto: 2022 Vir: Digitalna knjižnica Univerze v Mariboru (DKUM)
Wellness tourism research
Milica Rančić, Mila Zečević
Pregledni znanstveni članek
Oznake: wellness tourism;bibliometrics;keyword co-occurrence;literature review;
The paper presents the results of a bibliometric analysis of academic research covering the field of wellness tourism. The purpose of the article is to identify the structure of relationships between topics that were current in the past and topics that are current now. The aim of the research was to ...
Leto: 2022 Vir: Digitalna knjižnica Univerze v Mariboru (DKUM)
From words to deeds
Simona Stojanova, Mila Zečević, Barbara Culiberg
Izvirni znanstveni članek
Oznake: potrošnik;vedenje potrošnikov;ekologija;trajnostni razvoj;consumer;consumer behaviour;ecology;
The gap between environmental attitudes and behaviors has been on research agendas for a while. Despite the enormous efforts of all concerned parties to increase consumer engagement in environmental issues, the levels of individual environmental concern are still higher than actual green purchasing. ...
Leto: 2023 Vir: Ekonomska fakulteta (UL EF)
Consumer confusion caused by nutrition apps in product healthiness evaluation
Mila Zečević, Petar Gidaković, Vesna Žabkar, Mateja Kos Koklič
Izvirni znanstveni članek
Oznake: trženje;prehrana;vedenje potrošnikov;marketing;nutrition;consumer behaviour;
Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
ǂThe ǂinfluence of brand sustainability on purchase intentions
Petar Gidaković, Mateja Kos Koklič, Mila Zečević, Vesna Žabkar
Izvirni znanstveni članek
Oznake: trženje;blagovne znamke;vedenje potrošnikov;marketing;brands;consumer behaviour;
Consumers increasingly expect corporate brands to be sustainable and uphold their ethical values. To explore this topic, we draw on the impression formation literature from social psychology to investigate how perceptions of corporate sustainability activities influence the formation of corporate br ...
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
User perspectives of diet-tracking apps
Mila Zečević, Dejan Mijatović, Mateja Kos Koklič, Vesna Žabkar, Petar Gidaković
Izvirni znanstveni članek
Oznake: diet-tracking apps;mobile apps;user reviews;topic modeling;n-grams;mHealth;nutrition;diet;well-being;
Using the topic modeling technique, 11 separate topics were extracted from the pool of user reviews. Most of the users providing feedback were generally satisfied with the apps they use (average rating of 4.4 out of 5 for the 15 apps). Most topics referred to the positive evaluation of the apps and ...
Leto: 2021 Vir: Ekonomska fakulteta (UL EF)
Consumer confusion and attitude strength in the perception of online nutrition information
Mila Zečević, Mateja Kos Koklič, Vesna Žabkar, Barbara Culiberg, Tomaž Kolar, Monika Kukar-Kinney
Doktorska disertacija
Oznake:
Leto: 2022 Vir: Ekonomska fakulteta (UL EF)
Št. zadetkov: 8
Ključne besede:
Leto izdaje:
Avtorji:
Repozitorij:
Tipologija:
Jezik: